大学的标志

The following university names and logos are legally registered in and protected by the U.S. 专利商标局, so the registered symbol (®) must accompany them:

堆叠全称标识

垂直的&移动商务的标志

狮子头标志

大学全称

在下列情况下，可省略注册符号:

• 它在设计中明显地分散了logo的注意力.
• 它太小了，不容易读.
• 该标识仅供A公司内部使用&移动商务.

调整注册符号的大小

• Maximum Size: The maximum 大小 of the registered symbol is equal to the height of the serif on the letter “E” in the logo.
• 最小尺寸: The registered symbol must remain large enough to be legible.

Please reach out to the 营销和传播办公室 at (电子邮件保护) if you have questions about when or how to use the registered symbol.

注册一个&移动商务名称和标识仅可用于:

• By 大学官方供应商.
• 由一个&移动商务 employees or students in affiliation with official university programs, 团体和组织或大学批准的活动.
• In association with content that aligns with the university's values. References to drugs, alcohol and other inappropriate content are not permitted.

The 营销和传播办公室 must review all items that include the university logo to ensure proper use. 发送艺术品至 (电子邮件保护) 供审查批准.

请查阅学校的有关政策 大学名称、标志和商标的许可和使用.

• 堆叠全名: most versatile; works for a variety of situations and audiences
• 一行全名: great for applications where space is thin and long, such as pens and banners
• 一行A&移动商务: great for applications where space is thin and long, such as pens and banners
• 垂直的&移动商务: most versatile; works for a variety of situations and audiences
• 水平TAMUC: 最适合非正式使用，如学生组织
• 垂直TAMUC: 最适合非正式使用，如学生组织

• 尽可能使用双色版本.
• Choose the version that creates the most contrast between the background and the logo.
• 狮子头应该总是比它的背景浅.
• 彩色印刷: 使用双色CMYK版本.
• 黑白印刷的:黑白印刷的: Use the one-color version in black or white depending on the background color.
• 有限的预算: 使用PMS单色标识.

狮子头色

不要在白色的背景上使用金色的狮头.

对比是一个严肃的问题. 例如，符合ADA标准的文本的对比度必须为4.5:1. 金色和白色的对比度是1.87:1. This lack of contrast could make it hard for those with a visual impairment to see the details of the face.

特殊情况下

The 营销和传播办公室 reserves the right to alter the logo color under special circumstances or for unique situations, 比如乳腺癌宣传活动.

Clear space is necessary to provide breathing room around the logo. 留下一个清晰的
space around the top, bottom, left and right of the logo that is at least one-fourth the
圆的宽度. 这大约是鬃毛底部的宽度.

The logo's background should be carefully and thoughtfully chosen. Make sure that it maintains the proper amount of contrast for readability. 不要把标识放在繁忙的图像、图案或背景上.

To ensure legibility, logos must not be reduced beyond the following defined minimum 大小:

数字

用于屏幕显示, logos should never appear smaller than 120 pixels wide (stacked full name) and 60 pixels wide (vertical A&移动商务).

打印

商标的尺寸不应小于以下尺寸:

不排字，改变或替换字体.

Do not stretch, condense or change its dimensions or relative scale.

Do not attach the university name to alternate symbols or create your own logo.

不要添加、删除、解构或重新排列元素. 例如，不要将整个狮头和圆圈取下.

不歪斜，扭曲或旋转身份.

Do not apply your own outline or effects to the logo or change the colors.

不要过度使用商标.

不要用标识代替字母.

唯一的例外是“狮子(s)”这个词。.”

金属蚀刻

金属上的蚀刻比表面轻, so the lion head must always be etched and not the filled circle.

玻璃蚀刻

狮子头一定要蚀刻. Doing so allows the lion head to be lighter than whatever is in or behind the glass.

减压和压花

Light catches on the raised edges allowing both versions of the lion head (with or without the circle) to work with this technique.

所有以前的标志, including the following, are no longer in use and should never be used to represent the A&移动商务品牌的印刷、促销或任何其他形式. 他们正式退休了. 请使用当前的标识.